Finding Your Aesthetic . . . In a Nutshell

Most women aren't out to cultivate a strong sense of style. We just wanna look and feel the best we can. Right?

And in order to do that, we have to experiment. A lot.

Coz personal style, finding your aesthetic, it's a process. Ongoing and ever evolving.

Think about what you were sporting 10 years ago. Whether you're cringing or not, I bet it's a shift from what you're comfortable wearing these days.

So my point is trying different colours, cuts, styles, prints and materials is imperative to figuring out what you love, what you don't and developing your look.

And that means wearing clothes you love, that express your personality and that feel good.